A nude PETA protest has been accused of being weirdly sexual as a woman was bound by her wrists and ankles and screamed 'like a goat' as a muscular man stripped 'fur' from her naked body.
The controversial organisation held a protest outside the British Fashion Council’s NEWGEN Show Space during London Fashion Week, in a bid to bring focus to how cashmere is taken from goats.
"This is the sound of pain," they said in a message on X (formerly Twitter) alongside a video of an attractive young woman wearing horns, having fake fur ripped from her naked body.
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"Tied down, screaming in pain whilst workers tear the hair from their bodies. Cashmere is TORTURE for goats," the message continued.
In the clip, the woman lets out shrill screams alongside an audio clip of a goat bleating, as shocked onlookers watched.
And despite the powerful message the animal rights group was trying to convey, respondents to their message on X seemed to think their demo had a strangely sexual bent.
"This is the weirdest BDSM play I've ever seen," one person replied. "What in the OnlyFans is this?" another added.
A third said: "Oh, this isn't a sex thing? Huh."
"That must be someone's kink," added another person. Another joked: "So apparently I’ve got a new fetish to explore now. Thanks PETA?"
Another asked jokingly: "Is this filed under BDSM or Furries on PornHub?"
One person pondered why it wasn't a man that was tied down and screaming, to which a user responded: "Because nearly-naked women get more views. PETA is trash."
And if people misconstruing their point wasn't bad enough, PETA fell to community notes as well. Community notes are written by people who use X, and appears when rated helpful by others.
In this instance it read: "There are no nerves inside the hair of any known mammals, and shearing is as painful for sheep and goats as a haircut or shave is to humans, meaning not at all if done right."
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However, that is not entirely correct. A goat will shed the fibre naturally when it's maulting, but in many parts of the world is done using a metal comb with sharp teeth before that process begins.
RSPCA Australia says the combing process is painful and prolonged, particularly if collection is carried out when the goat is not naturally moulting, and can result in bruising and injuries.
In some countries the coat is shorn in June or July, which is prior to the moulting period. This method is sometimes less preferred by producers as it results in a lower pure cashmere yield, hence why some prefer to use the painful metal comb.
As well as the combing process being painful for the animal, its horns and legs are usually bound during the process – increasing fear and stress. The stress and pain usually lasts for a full hour, as the process is protracted.
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