Brits will flock to their local pubs and down five million pints when England play Germany in their upcoming Euro 2020 game – but it's one million fewer than if there were no Covid restrictions.
A pub trade body hopes eight million pints will be pulled on Tuesday, with 5.25 million of those served during the last 16 fixture between the Three Lions and Germany.
Under the current England Covid-19 social distancing rules, punters must follow the rule of six, or two households, when they visit the pub.
They also have to continue to adhere to social distancing and consume food and drinks at tables and not at the bar.
It had been hoped that measures would be further eased on June 21, after the Government announced its roadmap out of lockdown.
But ministers delayed Freedom Day until July 19 over growing concerns of the Delta variant, stemming from India.
The limitations mean beer sales are expected to be 1.3million pints lower during the upcoming match than if pubs were free of restrictions, The British Beer and Pub Association (BBPA) estimates.
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The trade body says this would result in more than £5million in revenue lost to boozers in England.
It added some of its members reported beer sales were lower than what was hoped during the Euro 2020 games so far.
The BBPA also conducted a survey of 1,000 pub-goers at the end of May, where 85% of footie fans believe the current Covid restrictions will negatively impact their experience of watching the Euro 2020 at pubs this summer.
Half said they would be more likely to watch matches at the pub if there were no restrictions.
Emma McClarkin, BBPA chief executive, said: “No matter the occasion, England versus Germany is always a big match.”
She added: “We know many pubs haven’t experienced the boost to their trade which they’d hoped for from the Euros.
“No standing and limits on group sizes, as well as social distancing, are severely reducing the number of people who can enjoy the Euros at the pub.
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“With that said, there is still no better place to watch live sport on the telly than at the pub.
“I implore Three Lions fans to support England and the pub by cheering on the Three Lions at their local.
“To secure our pubs for future tournaments and national occasions like the Euros, there can be no further delays to the lifting of restrictions.
“On July 19 all restrictions on pubs must be lifted. We are counting down the days to freedom for our pubs.”
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