Mexico's most powerful drug cartel have rebranded their cocaine following a tweet from Elon Musk after being busted with over £16million worth of drugs.
Last week authorities in Mexico City seized 1.6 tons of gear in two tractor trailers in what was the largest cocaine bust in the city for 12 years.
Four men were arrested, suspected of planning to traffic the drugs into the US.
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They were later identified as members of the Sinaloa Cartel, specifically Los Chapitos – a faction of the gang that remained loyal to the sons of former leader Joaquín 'El Chapo' Guzmán following his arrest in 2016.
Mexico City Police Chief Omar Harfuch estimated the haul to be worth $20million (£16.4m).
Having arrived from Colombia, some of it was due to be sold in the city itself before the rest was moved north of the border into the US, the most lucrative drug market on the planet.
Bizarrely, snaps of the monster haul showed that the Sinaloans had stamped Tesla and Prada logos onto the packages.
This actually isn't a new phenomenon with Toyota and Gucci branding has been found on seized drugs in the past.
According to Vice, the different branding denotes varying levels of purity as well as where each haul is meant to be going.
The use of the Tesla logo is particularly timely as it comes just a few weeks after a tweet from Musk, the company's CEO, regarding big brands and cocaine.
In the midst of his now-floundering deal to buy Twitter, he said: "Next I’m buying Coca-Cola to put the cocaine back in."
It awaits to be seen whether Coca-Cola branding turns up on the next seizure.
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The recent bust came after authorities ramped up operations against the Sinaloa Cartel in Mexico City.
On July 12, a massive shootout in the southern Topilejo neighbourhood saw 150 officers and three helicopters face off against traffickers.
14 people were arrested, although four were later released.
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